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What ROI Isn’t Telling You About Your Marketing
By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding...
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How Can A Successful HCP Relationship Be Built?
The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can...
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The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have
There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there...
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